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2Q18 Quarterly Perspective

Summary Stocks rebounded last quarter - at least here in the U.S.  Trade war fears drove up the value of the dollar on the idea that tariffs would lower America’s trade deficit, which would mean fewer (and therefore more valuable) dollars in the world for commercial purposes.   The U.S. economy depends a lot less on importing goods than most countries, so it can better afford less inter-national trade in favor of more intra-national trade.  That said, most institutional strategists believe that a full-on trade war will not happen; this is a big reason why the Russell 3000 gained 3.89% last quarter.  As a firm responsible for protecting investors’ principal, however, the trade conflict makes us nervous.  History is full of disasters that just didn’t seem all that bad at first. As mentioned, U.S. stocks enjoyed a nice rebound from the first quarter’s modest loss.  The first half of 2018 saw a gain of 2.95%.  If you are an old school Dow Jones Industrials fan, stocks rose just 1.09% and are down -1.05% for the first half of 2018.  On the other hand, if you set your course by the technology heavy NASDAQ index, stocks rose 6.61% during the second quarter and 9.37% through June 30th. Obviously, what you owned made an unusually large difference last quarter, a fact I will elaborate on in the Commentary section.  Small cap U.S. stocks were a beneficiary (the S&P 600 is up 9.39% through last quarter), to a large extent, of the trade war fears in that they are less likely to be major exporters than larger companies. The performance of foreign equities in dollar terms was pretty awful.  Emerging markets (-7.96%) were hit the hardest by trade concerns.  The issue is that certain countries borrowed substantially in dollar terms, which allowed them to pay less in interest costs because the buyers of those bonds then carry dollar risk, not lira or peso or rupee risk (just to name a few).  The risk is that if the dollar rises sharply (as it has recently) the issuing country has to exchange a lot more of its currency for (the same amount of) dollars in order to pay the bondholders.  This was felt most acutely in Brazil, Argentina, and Turkey, but everybody else suffered as well.  While Latin America was the biggest loser at -20.86%; there were no winners in dollar terms. Bonds came oh-so-close to breaking even last quarter, losing just -0.16%.  This brought their year-to-date performance to -1.62%.  It was just a tough quarter for conservative investments as bonds, utility stocks, real estate, and dividend-oriented equities all declined.  Floating rate debt managed to eke out a modest gain last quarter, as did short term bonds.  Interest rates have now climbed to where the yield on short term debt is now high enough to overcome the negative effects on principal.  The best performing sector of the bond market was high yield municipal debt, which rose over one percent.  Emerging market debt lost a staggering -5.4%. In some accounts we keep a very small amount in gold and/or commodities as an inflation hedge.  This detracted modestly from performance over the course of the quarter. Activity With the dollar suddenly strong, job one was making sure we were not overly exposed to emerging market stocks or bonds.  Because of their favorable long-term potential and diversification benefits, we did not eliminate those positions.  Nobody rings a bell when a sector hits bottom, and in fact often the rebound from sharp sell-offs can be quite strong.   Our second priority was making sure we had enough exposure to the higher growth areas of the market, such as small cap stocks and momentum growth stocks.  In an environment where the combined performance of every sector except information technology was essentially zero (see Item 1), you absolutely had to own some tech.  The third priority was making sure the duration of the bond portfolio was low enough such that what you might lose to rising interest rates was more than compensated for by yield.  This was true of both taxable bonds and municipals (where it still pays to take a little extra credit risk). Item 1

Source: Seeking Alpha Outlook My crystal ball is even hazier right now than usual.  The two biggest issues for the stock market at present are interest rates and trade policy.  The fact that after surging in the first quarter interest rates were little changed last quarter helped investors feel more at ease.  Investors are concerned about the trade war, but they seem to be operating under the idea that it is a mixed blessing for the U.S. while a devastating blow to foreign countries.  Pundits talk about winners (companies and industries that do not export) and losers (companies that export) while assuming every foreign company is a trade war loser, because the performance difference between U.S. and non-US stocks was 4.63% last quarter!   That thinking fails to understand that in local currencies foreign markets rose 3.47% last quarter.  The bottom line for me is that I can’t see the current strength of the U.S. continuing beyond another quarter or two.  As our currency appreciates, our exports are becoming too expensive to foreign buyers. Eventually this will translate to lower sales and profits for our exporting companies. That said, stocks have gotten a bit of a reprieve from interest rates as the trade war has intensified, because investors assume it will slow down the global economy.  There are those that now think the Federal Reserve will only hike rates one or two more times this economic cycle, which, if true, would be stock friendly (as long as the global economy doesn’t slow down too much).  Goldilocks, you’ll recall. I think one of two different scenarios will play out.  One is that the trade issues will be resolved and the stocks, countries, and currencies that depend on world trade will bounce back strongly.  In this scenario the global slowdown will prove to have been a “breather” that sets us up for two or more years of expansion (much like the late 2015/early 2016 slowdown pushed interest rates down and fueled a two-plus-year market rally).  The other, less likely scenario in my opinion, is that the stock market already reached its cyclical peak on January 26th.  That view comes from the fact that U.S. stocks as a whole have not been able to make a new high since then, and neither investor optimism nor market breath is nearly as strong as it was.  At some point the U.S. may go from being the only port in the storm to just another country in a bear market. Commentary – The Tortoise and the Hare Economic conditions change often drastically from one market cycle to the next, but human nature doesn’t change much at all.  There is a certain path we as investors almost always follow as the cycle progresses.  Coming out of a recession, nearly all stocks go up because every company’s earnings are expected to improve, yet investors are fearful and therefore underperform.  Once investors are sure the recovery is for real, they look for companies that have relatively better growth prospects while they reduce their holdings of companies they held primarily for safety and yield.  This progresses in fits and starts (because economic data is never a smoothly ascending or descending line) until the peak of the cycle.  At that point, all of the market’s net advance is fueled by earnings growth-oriented companies.  Defensive companies, like those in the utility or household products industries, decline in value because investors don’t prize safety anymore.  Even modestly growing companies see their shares stagnate as overconfident investors focus on the biggest winners.  With fewer and fewer stocks carrying the market, the burden of the expectations placed on those companies ultimately becomes too great.   Over-owned at this point, they suffer the largest declines when the next recession hits and investors turn back to the safety of stocks that pay a nice dividend and are less likely to disappoint. While it is never possible to know exactly where you are in the cycle, it is significant to note that the top ten technology and consumer technology stocks accounted for 122% of the S&P 500’s gain in the first half of 2018 (see Item 2).  The cumulative performance of the other 490 stocks in the S&P 500 was less than zero. Item 2

Source: Seeking Alpha.  Data as of June 28th, 2018 We might generalize the performance of growth stocks and dividend stocks as hares and tortoises respectively.  When they are both at their best, it is difficult to see why anybody would bet on the tortoise.  Unfortunately, hares have a nasty habit of sleeping and otherwise getting distracted while tortoises just plod on toward their goal. At least they used to.  Over the past several years the hares have built a huge lead over the tortoises.  So large in fact that even though tortoises have won more races historically than the hares, nobody seems to believe the hares will ever lose again.  “Things are different this time”, they argue.  “Hares are more focused now, and the race course contains obstacles that hares can more easily get over, and the length of the course and the temperature, etc.”  All of which may be true, but the fundamental nature of a hare is that they are not meant for long races.  That which drives rapid growth is very difficult to sustain over time, whether you are a rabbit or a multi-billion-dollar corporation. Will today’s hares (Amazon, Apple, Netflix, Facebook, etc.) have endurance?  Time will tell. So how does this apply to your portfolio?  Obviously when the hares are running strong you want to have some exposure there.  On the other hand, hares surrendered more than half their value in the 2008 -09 financial crisis AND during the 2000-02 technology crash.   Your risk with the tortoises is not so much what you lose in a crisis but what you don’t make in the expansionary phase when hares are doing so well.  A well-diversified portfolio contains both tortoises and hares, but it is human nature that while we get frustrated both with plodding turtles and sleeping hares, we tend to favor hares over tortoises because their potential speed is higher.  They can make us the most money in the least amount of time. This presents a challenge for most investors.  If they want to participate in the current rally they must own the popular stocks that are almost certain to fall the most after the cycle peaks.  If they want to play it safe, they are going to probably earn very little until the cycle turns.  Growth stocks gained 7.28% in the first half while value stocks lost -2.22%.  Furthermore, the sub sector of growth stocks that focus on momentum rose almost 8.86.   The allure of growth is understandably extremely strong right now.  That said, if experience teaches you anything in investing it is that great returns never come from doing things that are psychologically easy.  Following the herd is comforting for long periods of time and then it becomes terrifying during those times when the herd is in full panic. So please remember this if the temptation gets strong to sell the tortoises and load up on hares.  We are at the part of the cycle where expectations for certain “hares” are very high.  Diversification may not make a poor man rich, but it will also not necessarily make a rich man poor.  We strive to blend assets that have strong growth potential (but are currently quite expensive) with those that are cheap and promising (but currently facing challenges) and others that are reliable (but not that exciting).  We don’t always get that balance just right, but we never lose sight of why it is important to try in the first place. Thanks for your continued trust in our management, Mark A. Carlton, CFA® Disclosure Past performance is no assurance of future results. Trademark Financial Management, LLC (“Trademark”) is a registered investment adviser with its principal place of business in the State of Minnesota. Trademark and its representatives are in compliance with registration requirements imposed upon investment advisers by those states in which Trademark operates. Trademark may only transact business in those states in which it is registered or qualifies for an exemption or exclusion from registration. This newsletter is limited to the dissemination of general information pertaining to its investment advisory/management services. Any subsequent, direct communication by Trademark with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. A complete list of all recommendations will be provided if requested for the preceding period of not less than one year.   It should not be assumed that recommendations made in the future will be profitable or will equal the performance of the securities in this list.  Opinions expressed are those of Trademark Financial Management and are subject to change, not guaranteed and should not be considered recommendations to buy or sell any security. For information pertaining to the registration status of Trademark please contact Trademark at (952) 358-3395 or refer to the Investment Adviser Public Disclosure web site (www.adviserinfo.sec.gov). For additional information about Trademark, including fees and services, send for our disclosure statement as set forth on Form ADV from us using the contact information herein or by calling 952-358-3395. Please read the disclosure statement carefully before you invest or send money. Any reference to a chart, graph, formula, or software as a source of analysis used by Trademark Financial Management staff is one of many factors used to make investment decisions for your portfolio.  No one graph, chart, formula, or software can in and of itself be used to determine which securities to buy or sell, when to buy or sell them, or assist any person in making decisions as to which securities to buy or sell or when to buy or sell them.  Any chart, graph, formula, or software used is limited by the data entered and the created parameters. The data was obtained from third parties deemed by the adviser to be reliable. Nonetheless, the adviser has not verified the results and cannot be assured of their accuracy. That said, adopting from the outset the notion that trade deals have a winner and a loser and we intend to win makes it very difficult to negotiate, because by definition you are demanding that the other side(s) agree to lose. Russell 3000 stock index, the broadest measure of U.S. stock return. Performance figures for all stock market averages are per Morningstar. Source: S&P Dow Jones Index Dashboard: US, June 29, 2019 Source: MSCI Emerging Market Index per Morningstar Source: Barclay’s US Aggregate Bond Index Emerging Markets Hard currency debt, per Lipper (Barrons, 7/9/2018) Counting Amazon and Netflix as tech stocks, not consumer discretionary stocks.  Per SG Cross Asset Research. https://seekingalpha.com/article/4185933-high-tech-small-world 3.98% on the Russell 3000 vs -0.75% on the MSCI World ex-US Index. Source: Dimensional Fund Advisers MSCI EAFE net return, local currencies (per Morningstar) Source: https://seekingalpha.com/article/4185933-high-tech-small-world https://seekingalpha.com/article/4185933-high-tech-small-world Not for aggressive investors who will buy the “hares” and endure the inevitable periodic bouts of high volatility, nor for the very conservative investors for whom an all-tortoise portfolio will provide modest income and “sleepability”. Source: S&P Dow Jones Index Dashboard: US, June 29, 2019.  As measured by the S&P 500 Growth and S&P 500 Value indices. Source: S&P Dow Jones Index Dashboard: US, June 29, 2019.  As measured by S&P 500 Momentum index.

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