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1Q17 Trademark Quarterly Perspective

Summary Stocks gained a little over 6% last quarter while bonds rose 0.82%.<1>  Stocks continued the momentum from late 2016 as corporate profit expectations remained high, while bonds benefitted from the idea that the economy would not grow at an inflationary pace.  There is a bit of a contradiction here – corporate profits probably cannot meet expectations without the economy growing fast enough to force interest rates higher – but for the quarter at least, investors got to have their cake and eat it too.  They also were treated to a rebound in foreign markets.  Currency traders sent the dollar lower last quarter as fears of a soaring dollar through protectionist trade policies faded.  Emerging markets, which lost the most post-election, gained the most last quarter. Technology and health care became market leaders once again as investors observed that the economy under Trump wouldn’t be much different than the economy under Obama – steady but slow.  Sectors where expectations were higher, such as energy and financial services, had a disappointing quarter.  Real estate struggled because tough times in the retailing industry are leading to soaring shopping mall vacancies.  Utility stocks were a beneficiary of flight-to-safety buying when economically sensitive stocks faltered. As mentioned, foreign stocks performed well versus U.S. stocks last quarter for the most part.  It was no more than a reversal to some extent of the “Trump Trade” that investors put on last November when they sold foreign stocks and bought U.S. small and midcap stocks.  Emerging markets gained 11.45% while developed foreign markets gained 7.25%.<2>  See Chart 1. Chart 1

Source: Bonds earned a little bit more than their coupon payments last quarter as interest rates declined.  It paid off for bond investors to take extra risk, either in the form of high yield bonds (credit default risk) or foreign bonds (currency and sovereign risk).  Investment grade U.S. bonds returned 0.82%, while high yield debt rose 2.70% and emerging market debt gained 3.28%.<3> The 30,000 foot view of the markets over the last 12 months is that various narratives have, at different times, pushed particular parts of the market higher or lower depending on whether that sector benefits from a stronger dollar or a weaker one or whether it benefits from a weaker economy or a stronger one.  In the end, none of the narratives have had staying power.  Stocks continue to meander upward because more money is coming in than there are reasonably-priced alternative places for it to go.  I believe that a decent percentage of it is from formerly bearish investors finally throwing in the towel. Activity The market has started to realize that a lot less is going to happen legislatively in the first half of 2017 than first thought.  As a result bonds, gold, foreign stocks, and “defensive” U.S. stocks are more attractive.  On the other hand, that realization has made inflation protected bonds (TIPs), the U.S. dollar, and economically sensitive U.S. stocks somewhat less favorable.  I’m not sure it is all that wise to do a lot with one’s portfolio now if the expected changes to taxes and regulations are only going to be delayed by a quarter or two.  As a result, we have been more focused on “intra-category” performance than making size or style shifts. Outlook Humans are incredibly adept at pattern recognition.  It is how our ancestors survived when we were not at the top of the food chain.  So when we observe the market rising despite relatively slow economic growth, we rightly conclude that economic growth does not drive stock prices.  For the same reason, we can rule out corporate profits – they have been relatively stagnant for close to three years in a rising market.  Therefore, the key driver to stock prices must have been low interest rates.  When interest rates are low enough that it is profitable to borrow money to buy stocks, stocks are probably going to go up.  Lack of economic growth or profit growth did not stop the S&P 500 at 2000 or 2200 so why would it stop the S&P now as it approaches 2400? Similarly, we observed that every time something unexpected happened in the world over the last several months and the market opened sharply lower, someone (or more likely some computer program) bought stocks and the market actually finished higher.   It seems as though we are becoming conditioned to the idea that the correct response to a market sell-off is to buy and as such fewer people fear a protracted downturn. It is widely believed that market over-valuation is not a sufficient catalyst to cause a market downturn.  However, while markets may stay above or below fair value for very long stretches of time, ultimately value wins out. If liquidity remains ample (and I don’t see it changing in the near term) and volatility remains low then stocks will probably grind higher even though just about every non-interest rate- related valuation metric tells us the stock market is considerably over-valued.   There just aren’t enough reasonably safe, reasonably liquid (meaning easy to sell) investment alternatives out there. Commentary – Indexing versus Active Management I honestly hope the Outlook section you just read made you a little nervous.  I hope you were thinking something along the lines of “how does this end?”, or “it can’t be this easy”.   More and more market participants are gaining stock exposure via capitalization weighted index mutual funds and ETFs which are investments whose purpose is to closely match the performance of an underlying index. Why?  Because it has been working and they believe it will continue to work.  For the first time in my thirty plus year investment career, the investment advisor community has basically given up on beating the market.  “If you can’t beat the market, join it” many say.  If there is one thing I’ve learned, however, it is that no investment idea works when it is embraced by everyone. There are two primary reasons why indexing has worked especially well over the past ten years (1) it is an inexpensive way to invest in capitalization weighted benchmarks that have disproportionately benefited from the low interest rate environment and (2) superior performance among active funds has not persisted. Indexing is based on the belief that taking the cost of trading into account, it is difficult (if not impossible) to outperform the market over time.  All investors together by definition are the market, thus for any given period some do better than the market as a whole and some do worse.   Even the better performers see their advantage eroded when the costs involved in buying and selling are taken into consideration. Active management is based on the belief that investment management is a skill that is difficult to master and as such, superior returns are available to those who do.  The argument centers on the idea that the most skillful can add value through security selection and are therefore worth paying for their superior knowledge and process.  The “skill” argument was taken for granted until roughly ten years ago because it was so easy to cite the returns of Warren Buffett, Peter Lynch, Bill Miller or several others.  Today, however, nobody’s recent record looks all that spectacular.  The Fairholme and Sequoia funds, once revered in the fund industry, have suffered mightily.  As a result of the lack of high profile success among active managers lately, indexing through exchange traded funds (ETFs) has captured the lion’s share of new investment dollars. While I understand why this has happened, I am becoming increasingly nervous.  Trademark has used capitalization weighted ETFs for years as a core portion of our portfolios.  However, with all the new money piling in, I begin to wonder whether or not those investors understand the risks they are taking.  As long as you make the assumption that the stock market is reasonably valued such that one can expect to earn a very high single-digit annual return by buying and holding a market based ETF, it is hard to argue with indexing as a strategy.  If you also assume that the past ten years are better indicators of the future than the previous twenty five in terms of the inability of one year’s best performers to sustain their edge, then once again indexing is the way to go.  On the other hand, if you see the market as being so overvalued that mid-single digit annual returns are a best case scenario going forward, then simply matching the market’s return doesn’t seem so appealing. I will say again that high valuation is not a sufficient catalyst by itself to cause stock prices to fall.  That said, however, valuation is the best long-term guide to future stock price performance.  As I have argued many times in past commentaries, high valuation tends to lead to low subsequent long term performance and low valuations lead to high future performance.  It is true that when you buy at levels that are expensive relative to history, you are not necessarily punished by an immediate loss of principal.  Often in fact the market goes on to make new highs over the next several months or even years.<4>   On a fifteen year basis or longer, however, valuation is hard to beat as a predictor.  If you bought the S&P 500 in late 1999, only in the last three years or so would you have a gain in inflation-adjusted terms. I also want to emphasize that active managers may not have merited the acclaim (or paychecks) the best of them received in the 1990s, but they aren’t idiots either.  The more that stocks are purchased due to their inclusion in a capitalization-based index as opposed on their individual merits, the more scope there is for a manager to outperform by doing deep analysis.  However, it may take longer for their discovery to be rewarded.  In addition, it is much more difficult to add value when you are one smart person competing against a hundred or a thousand other smart people trying to determine what Apple is going to earn next year than it would be if indexing reduced your competition to fifteen or twenty (maybe only two or three if you were researching Donaldson or Fastenal).  The skill of stock picking is bound to matter a lot more if the market as a whole is performing poorly (as it was in the 1970s and early 1980s) such that the extra value that someone who can read a balance sheet and income statement can provide is valued once again. To sum it all up, it’s important to state that this commentary is not to argue against indexing per se.  We use indexing extensively, especially in smaller portfolios.  The point is to observe that historically anytime a sector, investing style, or strategy becomes almost universally applauded it tends to end badly.  Its merits are well-known while its drawbacks are minimized or ignored altogether – until the event occurs in which they become obvious to everyone.  We are in the ninth year of an upturn that began in March, 2009.  It stands to reason that a strategy that has kept investors fully invested with minimal investment costs would be popular.  And as I suggest at the end of the Outlook section, I’m not looking for this bull market to end imminently<5>.  What I am saying is that at some point in the not too distant future this bull market will end, and success at that point will probably require a different approach than the one that has been so successful over the past eight years.  Trademark Financial Management stands ready with both the historical knowledge and the intellectual flexibility to modify our approach to the indexing versus passive management debate to take advantage of different market environments. We thank you, as always, for your confidence in us. Mark A. Carlton, CFA® Past performance is no assurance of future results. Trademark Financial Management, LLC (“Trademark”) is a registered investment adviser with its principal place of business in the State of Minnesota. Trademark and its representatives are in compliance with registration requirements imposed upon investment advisers by those states in which Trademark operates. Trademark may only transact business in those states in which it is registered or qualifies for an exemption or exclusion from registration. This newsletter is limited to the dissemination of general information pertaining to its investment advisory/management services. Any subsequent, direct communication by Trademark with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. A complete list of all recommendations will be provided if requested for the preceding period of not less than one year.   It should not be assumed that recommendations made in the future will be profitable or will equal the performance of the securities in this list.  Opinions expressed are those of Trademark Financial Management and are subject to change, not guaranteed and should not be considered recommendations to buy or sell any security. For information pertaining to the registration status of Trademark please contact Trademark at (952) 358-3395 or refer to the Investment Adviser Public Disclosure web site ( For additional information about Trademark, including fees and services, send for our disclosure statement as set forth on Form ADV from us using the contact information herein or by calling 952-358-3395. Please read the disclosure statement carefully before you invest or send money. Any reference to a chart, graph, formula, or software as a source of analysis used by Trademark Financial Management staff is one of many factors used to make investment decisions for your portfolio.  No one graph, chart, formula, or software can in and of itself be used to determine which securities to buy or sell, when to buy or sell them, or assist any person in making decisions as to which securities to buy or sell or when to buy or sell them.  Any chart, graph, formula, or software used is limited by the data entered and the created parameters. The data was obtained from third parties deemed by the adviser to be reliable. Nonetheless, the adviser has not verified the results and cannot be assured of their accuracy. <1> Stocks as measured by the S&P 500 Index and bonds as measured by the Barclays US Aggregate Bond Index.  Source: <2> Emerging markets as measured by the MSCI Emerging Market Index and Developed Markets as measured by the MSCI Europe, Asia, Far East Index.  Both indices include dividends and are stated in U.S. dollar terms. Source: <3> High yield bonds as measured by the Barclays High Yield Corporate Index and Emerging Market Debt by the Barclays EM Aggregate Index.  Source: Morningstar Adviser Workstation <4> Alan Greenspan made his famous “irrational exuberance” comment in December 1996, more than three years before the market peaked. <5> Typically the market makes a top over several months, and there is no evidence as yet that the topping process has begun.

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