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Quarterly Market Perspective for 3Q20

Summary The U.S. stock market gained 8.9%<1> last quarter as investors gained confidence that the worst of the COVID 19 crisis was behind us.  Ten of the eleven industry sectors gained ground, four of them by more than 10%.  The sole loser, energy, lost a whopping -19.7%.  This highlights the huge difference between winners and losers this year.  Technology stocks are up 28.7% and consumer discretionary stocks (think Amazon) are up 23.5% while energy stocks are down -48.1% and financial stocks are down -20.2%.  All of the industries associated with higher dividends (energy, financials, utilities, and real estate) are down, while the next three (consumer staples, communication, and health care) are up only single digits.  2020 has been about buying companies poised to grow from the surging online economy.  This just makes sense given our new COVID world.  The problem for investors is that many of these companies – Roku, Shopify, RingCentral, for example – are still losing money.  Others like Zoom and Tesla trade at price-to-earnings multiples north of 500.  For context, the long-term price-to-earnings average for the stock market is around 16-17.  There is no way to determine whether or not the online economy companies are fairly priced, since so much optimism seems to be baked into their stock price.  Therefore, it is our belief that they are less of an investment and more of a speculation. Overseas, the returns were also pretty good.  The MSCI All world ex-USA rose 6.2%<2> in dollar terms, with Europe gaining 4.5%, Japan gaining 6.9%, Asia ex-Japan soaring 10.7%, and Latin America falling -1.3%.  Just like in America, the more the region featured technology the better it performed.  Those areas that were more natural resource dependent, such as Australia, Russia and Latin America tended to lag.  A world caught in recession where demand is falling is likely to continue to see weak commodity prices.  At the opposite end, Taiwan (all tech, no resources) rocketed up 16.5%. Bonds are starting to feel the economic recovery as well.  Modestly rising yields all but wiped out the quarterly gains on treasuries while riskier categories of the bond market had yields high enough to register very decent returns. (Remember, as yields rise bond prices decrease, and vice versa) Overall, the bond market gained 0.6%.<3>  Inflation protected Treasuries (TIPs) soared 3.0% as inflation expectations rose.  Straight treasuries gained just 0.1% at both the short and long ends of the maturity spectrum.  Corporate bonds gained 1.5% as a whole, with A rated bonds up 1.1% and high yield “junk” bonds up 4.6%.  Emerging market debt returned to positive territory on the year with a 2.4% gain.  The relatively weak performance of the U.S. dollar this past quarter improved the return of foreign bonds to dollar-based investors.  It should be noted that more than 100% of the bond gains in the third quarter came in July and August; yields were backing up in September and that has continued into October due to expectations of a stimulus package. Activity As it became clear last quarter that the economy had bottomed in the second quarter, we began to take our cash levels down.  Not that we believe the economy is “out of the woods”, so to speak, but the market clearly wants to position itself for the post-COVID environment.  There is no question that the COVID crisis accelerated the adoption of online shopping and networking, so any investment strategist would be remiss not to incorporate that into their portfolios.  Of course, more aggressive portfolios can take greater risks on new and unproven companies.  The trick this year has been getting return for more conservative portfolios, because dividend-oriented stocks are still largely underwater.  In some client accounts, we added hybrid securities – investments which have characteristics of both bonds and stocks, such as convertible bonds – to try to improve returns. Outlook Politics can bring out strong emotions and biases, but investors should tune out the noise and focus on the long term. Many factors influence the long-term return of the stock market, but the party in the Executive Branch of government doesn’t seem to be particularly important. See Figure 1. As long as the government continues to function post-election, we’ll be okay.  The markets cares about corporate profits, both short and long term.  They will adjust to whatever reality they are presented with, but I can tell you the ONLY scenario they really fear is a protracted period of uncertainty. Figure 1: S&P Returns Through Presidential Cycles

Source: Affiliated Managers Group The main areas of uncertainty today are the length of the pandemic and whether or not our government is able to pass an economic stimulus package that includes direct transfer payments. The recipients of those payments tend to be lower income individuals who spend them quickly thereby spurring real economic growth. Therefore, if 2021 brings a reliable vaccine and a robust stimulus bill, we expect economically sensitive industries like machinery, banking, and energy to outperform technology and health care. Commentary – Winning the Loser’s Game Charles Ellis formulated one of the seminal ideas of investing in 1975.  Titled “The Loser’s Game” he argues there are two types of games, winner’s games (in which you play to win) and loser’s games (where you play not to lose).  A winner’s game, like golf, cannot be won by making par on every hole.  Each participant has to strive to do better than everybody else, which necessitates a fair amount of risk taking.  On the other hand, loser’s games, where Ellis believes investing falls, simply requires one to play not to lose.  Because there is no prize for coming in first, there are many risks Ellis argues investors should not take.  If you can avoid big losses, you can stay in the game (invested) for twenty or thirty years - maybe more if you’re young enough.  It’s almost impossible for your assets not to grow if your money is invested in a prudent manner for that long, he argues. As you read the previous paragraph, you should notice two big caveats; “if you can avoid big losses” and “in a prudent manner”.  Of course, if you were to have bought Microsoft in 1986 and held it, or Apple in 1992, or Amazon in 1997, etc. you might laugh at the idea of caveats.  At some point your portfolio might have been 90% in that one amazing stock, and it still worked out for you.  Unfortunately, most of us are not going to have that kind of experience.  We are not going to find that home run stock way before everyone else, and even if we did, we would probably not be able to hold it during protracted downturns.  Would you have held Microsoft when it lost over 50% between December 31, 1999 and the end of May 2008?  Could you have held it while Exxon and other oil stocks were almost tripling over the same time period?  How about over the next nine months from June 2008 to February 2009, when MSFT would lose a further 40%? The point is, building considerable wealth by finding and holding one or a small handful of stocks is very difficult.  It’s not something we can plan on.  Hindsight bias makes us think we would have held on to Microsoft but sold General Electric (which has lost over 80% from its peak), but we would probably be kidding ourselves.  If we accept that we are unlikely to strike it rich, we are left with managing our portfolio as a loser’s game – acting prudently and striving to avoid permanent loss of capital by employing diversification and patience. Under all but the most dire historical circumstances, diversifying by industry type, market capitalization (company size), and geographical location has helped one avoid really big, permanent, losses.  More than four hundred years ago financiers put together syndicates to finance merchant shipping, because nobody wanted to be ruined if all their wealth was in one ship and it sank in a storm.  Today we can use asset classes such as bonds, precious metals and private real estate to better hedge against the risk of large losses.  The tools are there for us to “win” the loser’s game.  The trouble is, investors often are their own worst enemies. It is very tempting to want to believe you can out-think everyone else.  For example, you may feel the impulse to sell due to the political party in charge of the White House. As we highlighted in Figure 1 above, that’s been a bad long-term strategy. Additionally, the idea that one can extrapolate industry winners from political events is just as misguided.  You couldn’t have done much worse than buying solar stocks when Obama was elected, unless you switched to oil stocks when Trump took office (in both cases you would have lost over half your money).<4>  Of all the harmful forms of conventional wisdom investing, election-related is among the worst. Right now, investors are very enamored of technology stocks.  This makes sense given how rapidly we are adopting new technologies since the onset of COVID.  That said, the prices we are paying for MOST technology companies are ridiculous by any traditional valuation metric.  Every so often, the valuation rules are re-written to accommodate a hot sector – be it technology, pharmaceuticals, energy, etc.  This lasts until the expectations priced into the stocks get to a point where they cannot be supported by any growth scenario.  Eventually, investors start to realize that everybody else knows this too and the industry “reprices” significantly lower.  One cannot predict when we will reach that point, only that we always have in the past.  Nobody hands out free money<5> and the mathematics of recovering from steep losses are very daunting. If this sounds a lot like the slow and steady wins the race argument, that’s because it is.  You want to be the “house” in Las Vegas, not the gambler on a hot streak.  There has been a huge, and growing, gulf between winning and losing stocks and industries over the past decade.  It reminds this multi-decade market veteran of past investment manias that ultimately didn’t end well, and so I recall Charley Ellis and his wisdom: keep your losses manageable.  Diversification doesn’t help you win the investing game, but if properly done it helps ensures that you won’t lose it. Disclosure Past performance is no assurance of future results. Trademark Financial Management, LLC (“Trademark”) is a registered investment adviser with its principal place of business in the State of Minnesota. Trademark and its representatives are in compliance with registration requirements imposed upon investment advisers by those states in which Trademark operates. Trademark may only transact business in those states in which it is registered or qualifies for an exemption or exclusion from registration. This newsletter is limited to the dissemination of general information pertaining to its investment advisory/management services. Any subsequent, direct communication by Trademark with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. A complete list of all recommendations will be provided if requested for the preceding period of not less than one year.   It should not be assumed that recommendations made in the future will be profitable or will equal the performance of the securities in this list.  Opinions expressed are those of Trademark Financial Management and are subject to change, not guaranteed and should not be considered recommendations to buy or sell any security. For information pertaining to the registration status of Trademark please contact Trademark at (952) 358-3395 or refer to the Investment Adviser Public Disclosure web site ( For additional information about Trademark, including fees and services, send for our disclosure statement as set forth on Form ADV from us using the contact information herein or by calling 952-358-3395. Please read the disclosure statement carefully before you invest or send money. Any reference to a chart, graph, formula, or software as a source of analysis used by Trademark Financial Management staff is one of many factors used to make investment decisions for your portfolio.  No one graph, chart, formula, or software can in and of itself be used to determine which securities to buy or sell, when to buy or sell them, or assist any person in making decisions as to which securities to buy or sell or when to buy or sell them.  Any chart, graph, formula, or software used is limited by the data entered and the created parameters. The data was obtained from third parties deemed by the adviser to be reliable. Nonetheless, the adviser has not verified the results and cannot be assured of their accuracy. <1> Source for all U.S. market and industry returns is JPMorgan Asset Management, 3Q20 Guide to the Markets, page 14. <2> Source for region and country returns is Morgan Stanley Capital International, per Morningstar Workstation. <3> Source: Barclay’s Aggregate Bond Index per Morningstar Adviser Workstation <4> Using Invesco Solar (TAN) as a proxy for solar stocks and SPDR Energy Select Sector (XLE) as a proxy for the oil market. <5> Once again Warren Buffett said it best “Nothing sedates rationality like large doses of effortless money” in Berkshire Hathaway’s 2000 Annual Report.

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