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Quarterly Market Perspective for 4Q17

Summary There is really nothing negative one can say about 2017 in terms of the stock market.  Returns were great almost anywhere one invested.  A lot of market-friendly events occurred – Emmanuel Macron’s victory in France turned the tide against nativism and spurred a 25.32%<1> gain in Europe; China stimulated its economy ahead of the 19th Communist Party Congress, leading to a 41.18%<2> return; and the United States passed a tax reform bill that lowered corporate taxes from 35% to 21%, contributing to a 21.83%<3> gain for the S&P 500.  Interest rates remained low enough to support both stock buybacks and takeovers, and perhaps most importantly allowed companies to continue to use debt markets to raise needed cash instead of diluting investors by issuing stock.  All of this left most people asking by year end, “How long can this continue”? For the most part, risk was really rewarded last quarter.  Conservative investments made money – they just made a lot less.  Utilities gained just 0.2% while Technology rose 9.0%, for example.<4>  In an environment where stocks exhibited the least amount of volatility in modern history, investors were emboldened to take on more and more risk.  That also played out internationally through emerging markets, which surged 7.44%<5> on the quarter and 37.28% for the year.  Energy and telecommunications each managed to post a gain last quarter though both sectors lost money for 2017.<6> Bonds made modest gains in the fourth quarter.  The main bond index rose just 0.39%<7> to finish the year with a 3.54% gain.  Riskier sectors such as emerging market debt and high yield corporate debt led the way for the full year, but it was more conservative sectors like municipal bonds and inflation protected securities that did the best in the fourth quarter.  With interest rates perhaps having made a significant bottom in 2016, there is an increasing belief that the long bond bull market is over.  If this is indeed the case, then bond investors need to be more opportunistic now.  Using long duration bonds to bet on yield curve flattening was a good strategy until recently.  Overweighting foreign bonds to benefit from a falling U.S. dollar is working right now.

Source: Dimensional Fund Advisors, Q42017 Quarterly Market ReviewActivity Activity last quarter primarily centered around reducing the cash position in moderate and conservative portfolios.  Aggressive portfolios already had lower than normal cash positions.  That said, we did try to find room in larger portfolios for a new fund that invests in hard assets such as infrastructure, agricultural land, and timber.  The Versus Real Asset Fund gives us access to those asset classes in a mutual fund format that we expect to have low correlation to the stock or bond markets, and have very little volatility.  At some point this bull market is going to end, and we want to own some assets that cannot be dumped wholesale when greed turns to fear. Outlook There are echoes of the late 1990s in today’s stock market.  In those days the narrative was about how technology was going to revolutionize communications and commerce (it did, but that didn’t justify paying hundreds of dollars per share for companies with negative cash flow).  Today the narrative is about global central banks being run in service to global equity markets such that another -50% plunge in the stock market is unlikely.  Again, while there is some truth to this in terms of central bankers trying to be conscious of their effects on markets, at some point the stock market will have a significant decline.  Narratives are powerful because they contain elements that are undeniably true as they seek to explain day-to-day investor behavior.  A bullish narrative, for example, inhibits selling.  Investors both bought and sold stocks in the late 1990s, but what was significant was that they bought a lot more technology stocks than they sold.  Today’s central bank narrative has prompted investors to sell out of individual stocks and more niche-oriented mutual funds and to buy the stock market as a whole through index funds.  The problem is that no narrative can be sustained forever.  Eventually economic conditions will deteriorate to the point where central banks cannot (or will not) support very higher stock prices.  Thus, investors will participate in the bull market as long as it lasts, but it is also 100% certain they will participate in the subsequent decline. As far as when that might occur, we are watching interest rates as well as market breadth and a host of other market internals.  These suggest stocks are likely to go even higher, at least in the short run.  We have written on numerous occasions that stocks are expensive, but valuation does not drive short term performance.  For those of you that are concerned about geo-political events, they rarely drive market performance either.  Markets have no good way of discounting the risk of a war with North Korea, for example, so they choose to ignore the situation unless and until it becomes critical.  There is a part of me that really wants to sell and lock in these stock market gains, but I will only do this incrementally unless we get a market or interest rate-based catalyst. Commentary – Leaning Against the Wind In a market that seems to do nothing but rise day after day, the question for all money managers becomes how to add value.  Other than through the highly risky strategy of leverage, all one can hope to do in a very strong market is to keep up with it.  In an asset management program in which the maximum amount of portfolio risk is capped, we will not be able to keep up with an index on an after-fee basis because we can’t take more risk than the index.  It is tempting in such circumstances to convince oneself that risks are very low.  That way, one can justify a higher equity weighting and therefore come closer to index performance. In other words, if stocks exhibit very low volatility over an extended time frame, then they must not be very risky.  The problem is that market volatility has over time proven to be mean reverting.   Put another way, periods of low volatility ultimately give way to periods of high volatility, and vice versa.  Viewing the market with a perspective of years and decades instead or days and weeks, one understands that a pronged period of abnormally low volatility does not decrease your chances of experiencing a sizable loss, in fact it increases your chances.  From this it follows that a good investment strategy should involve “leaning” against the prevailing sentiment of the time. Think about the times where market sentiment was the most extreme in either direction.  In April 1999 the Dow Jones Industrial Average passed 10,000 for the first time.  This wasn’t a “sell everything” moment (short of an impending asteroid collision, it is hard to think of what would be), but it was a good time to reflect on the odds of stock prices being much better or much worse two or three years hence since they had trebled over the preceding six years.  Stock would still rally another 15% over the next several months, but a “lean against” strategy of taking some profits would have saved a considerable amount over the next four years.  Similarly, the stock market went into a virtual free fall in October 2008 after Lehman Brothers failed.  The Dow briefly went under 8,000 on October 10th, 2008 before closing at 8,451.  With stocks roughly 40% below their peak just one year and one day earlier, it was hard to imagine that the downward trend could still be going two to three years hence.  Leaning against the tide at that point admittedly would have been difficult.  The market didn’t ultimately bottom until the following March (at 6,547), but buying at 8,451 would have looked great just two years later as the Dow rose back above 11,000 (to say nothing about how good it looks today)! The point is, nobody knows when or where the market is going to make a meaningful top or bottom.  Investor sentiment is possibly the most reliable indicator that we are approaching an extreme.  Greed really seems on the rise today judging by the rapid rise of stock prices, the absence of any even modest correction since Brexit, and the surge in both cryptocurrencies and the stocks of any company claiming to have exposure to them (or to Blockchain, the technology that drives them).  It seems to me that right now is a good time to step back and think about how much better things might be two or three years hence relative to how much worse they could be.  The stock market is up two-and-a-half times from its October 2011 low; maybe we will eventually get a treble this time as well.  That fact is that neither we nor anybody else is going to call the exact top without being extremely lucky, so we must plan on the most likely scenario which is that we don’t meaningfully reduce stock exposure until is clear that there has been a significant change in market conditions.  I can promise you that we won’t be the only sellers on that day.  If this bull market ends with a long period of sideways action like in the late 1960s, missing the actual “top” won’t matter much.  On the other hand, the speed at which technology stocks collapsed in 2000 or financials in 2008 was breathtaking. Economically speaking, we are an eight-cylinder engine hitting on all eight cylinders right now.  I’m not saying it can’t get better, but I am saying it can’t get much better.  Perhaps the current mood of investor enthusiasm for stock could become even more crazy and people might quit their day jobs to trade Bitcoin and Ethereum futures, but I think we agree that we are a lot closer to the greed end of the sentiment spectrum than the fear end.  It’s time to plan for the end of this wonderful, powerful bull market.  As an asset manager, Trademark is constrained both by how much and how little risk we can take.  Asset managers are tacticians.   When market momentum and breadth are very strong, and sentiment is trending in the right direction, as is the case today, history suggests stocks are going to do well in the near future.  So, tactically, that is the way we have positioned portfolios.  At Trademark we attempted to (1) alter asset class weightings (the mix of stocks/bonds/cash) in response to increased risks and (2) use mutual funds and ETFs whose strategies are less volatile than the overall market.  That said, we will never move portfolios to 100% cash, no matter the circumstances.  Your advisor can work with you to determine how much risk you need to take to meet your goals and how much potential principal volatility you can stomach.   Now is the time to have a discussion with your adviser about how much risk is in your portfolio.  We believe it is time to begin leaning against the tide by getting a little more conservative right now, but ultimately that decision should be the result of a discussion between you and your advisor. As always, thanks for your continued trust in our management program. -Mark A. Carlton, CFA Disclosure Past performance is no assurance of future results. Trademark Financial Management, LLC (“Trademark”) is a registered investment adviser with its principal place of business in the State of Minnesota. Trademark and its representatives are in compliance with registration requirements imposed upon investment advisers by those states in which Trademark operates. Trademark may only transact business in those states in which it is registered or qualifies for an exemption or exclusion from registration. This newsletter is limited to the dissemination of general information pertaining to its investment advisory/management services. Any subsequent, direct communication by Trademark with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. A complete list of all recommendations will be provided if requested for the preceding period of not less than one year.   It should not be assumed that recommendations made in the future will be profitable or will equal the performance of the securities in this list.  Opinions expressed are those of Trademark Financial Management and are subject to change, not guaranteed and should not be considered recommendations to buy or sell any security. For information pertaining to the registration status of Trademark please contact Trademark at (952) 358-3395 or refer to the Investment Adviser Public Disclosure web site ( For additional information about Trademark, including fees and services, send for our disclosure statement as set forth on Form ADV from us using the contact information herein or by calling 952-358-3395. Please read the disclosure statement carefully before you invest or send money. Any reference to a chart, graph, formula, or software as a source of analysis used by Trademark Financial Management staff is one of many factors used to make investment decisions for your portfolio.  No one graph, chart, formula, or software can in and of itself be used to determine which securities to buy or sell, when to buy or sell them, or assist any person in making decisions as to which securities to buy or sell or when to buy or sell them.  Any chart, graph, formula, or software used is limited by the data entered and the created parameters. The data was obtained from third parties deemed by the adviser to be reliable. Nonetheless, the adviser has not verified the results and cannot be assured of their accuracy. <1> MSCI All Country Europe net return is US dollars, per Morningstar <2> MSCI China all share index net return in US dollars, per Morningstar <3> Standard & Poors 500 Index total return (including dividends) per Morningstar <4> S&P Sector Indices per JPM Guide to the Markers, 4Q2017 <5> MSCI Emerging Markets net return in US dollars per Morningstar. <6> S&P Sector Indices per JPM Guide to the Markers, 4Q2017 <7> BBgBarc US Aggregate Bond Index per Morningstar.

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